SALES CONVERSION
Sales conversion occurs when a prospect is persuaded to make a sale. The conversion process requires the building of trust and the clear communication of value to meet identified needs.  The elements of building awareness of the product or service, soliciting the interest of the prospect in the product or service by matching the product or service to the needs of the prospect, gaining a commitment from the prospect to make the purchase, and following up to confirm that the purchase was made are key in the conversion process.Â
The key elements of a conversion process will be communicated in different ways, depending on the medium of communication, whether by way of face-to-face communication or technology enabled. Engagement tools that can be adapted to various communication mediums are available to help the affiliate effectively manage the conversion process and conclude sales.